When I asked Ade Yusuf, the creator of Pearl 11 30 to tell me about her company and her inspiration, she came up with a lovely write-up that described Pearl 11 30 and at the same time, somehow manage to even capture my exact feelings about her creations. To change anything from what she gave me would be criminal, so I’m just going to copy and paste an abridged version of what she said. It’s beautiful, true, and creative:
“In 2010 Ade Yusuf created Pearl 11 30, a brand birth out of passion and love for celebrating and expressing one’s individuality through fashion. The brand offers affordable ready to wear and tailored outfits that are produced to the highest quality standards. We have developed a unique factor through our personal style by bringing out the real individual out of our Clients and paying keen attention to details. The brand personifies sophistication, class and timeless elegance. We consider the instinct and everyday needs of practical life combined with classy chic for play as well as work.
Our vision is to become a unique brand with a contemporary style team by designing and mix matching the perfect outfit and accessories that balances with ones individuality. Our mission is to make our Clients feel special, chic, sexy and unique yet comfortable in our designs.”
This collection “called Belle De Jour (IT Girl) and was inspired by the imagination to style a city chic in Lagos”. You can easily see an ingenious mix of the old school and modern designs. They got that ‘slick and effortless feminine chic of the ‘50s – ‘70s’ down pat and ended up with a beautiful, easy to wear collection characterized by simple shapes, neutral palettes, novelty prints, and the occasional vibrant color. I’m so loving it!
The signature elements of the collection are super long drapes, flare bottom jumpsuits, palazzo pants, color block shift dresses, Kimonos, rushed dresses and lacey jackets & dresses, all made with fabrics like Chiffon, Silk, Chantilly Lace, Linen and Organdy (how much more chic and feminine can you get with these fabrics?) See for yourselves:
“A Pearl 11 30 woman is a stylishly simple young at heart with prestige and value, who has a stand in her community and can be referred to as that lady with classy & clean cut outfits.”
Please feel free to contact (or stalk them) Pearl 11 30 on their website, via Twitter, Facebook, or email: firstname.lastname@example.org and email@example.com. Also, call them if you’re in Lagos (08024027779, 08023110379) or London (07970599939, 07904615133).
Credits: Photographer: DEM and co-edited by Moji Yusuf Visuals (firstname.lastname@example.org); Model: Makida Moka (email@example.com); Stylist: Onyinye Fafi Obi (firstname.lastname@example.org); and Make Up: Lara, Dimples Signature (08137410174).