Featured Creatives

Thursday, May 19, 2011

City Chic From Pearl 11 30

When I asked Ade Yusuf, the creator of Pearl 11 30 to tell me about her company and her inspiration, she came up with a lovely write-up that described Pearl 11 30 and at the same time, somehow manage to even capture my exact feelings about her creations. To change anything from what she gave me would be criminal, so I’m just going to copy and paste an abridged version of what she said. It’s beautiful, true, and creative:

“In 2010 Ade Yusuf created Pearl 11 30, a brand birth out of passion and love for celebrating and expressing one’s individuality through fashion. The brand offers affordable ready to wear and tailored outfits that are produced to the highest quality standards. We have developed a unique factor through our personal style by bringing out the real individual out of our Clients and paying keen attention to details. The brand personifies sophistication, class and timeless elegance. We consider the instinct and everyday needs of practical life combined with classy chic for play as well as work.

Our vision is to become a unique brand with a contemporary style team by designing and mix matching the perfect outfit and accessories that balances with ones individuality. Our mission is to make our Clients feel special, chic, sexy and unique yet comfortable in our designs.”

This collection “called Belle De Jour (IT Girl) and was inspired by the imagination to style a city chic in Lagos”. You can easily see an ingenious mix of the old school and modern designs. They got that ‘slick and effortless feminine chic of the ‘50s – ‘70s’ down pat and ended up with a beautiful, easy to wear collection characterized by simple shapes, neutral palettes, novelty prints, and the occasional vibrant color. I’m so loving it!

The signature elements of the collection are super long drapes, flare bottom jumpsuits, palazzo pants, color block shift dresses, Kimonos, rushed dresses and lacey jackets & dresses, all made with fabrics like Chiffon, Silk, Chantilly Lace, Linen and Organdy (how much more chic and feminine can you get with these fabrics?) See for yourselves:
“A Pearl 11 30 woman is a stylishly simple young at heart with prestige and value, who has a stand in her community and can be referred to as that lady with classy & clean cut outfits.”

Please feel free to contact (or stalk them) Pearl 11 30 on their website, via Twitter, Facebook, or email: ade@pearl1130.com and remi@pearl1130.com. Also, call them if you’re in Lagos (08024027779, 08023110379) or London (07970599939, 07904615133).

Credits: Photographer: DEM and co-edited by Moji Yusuf Visuals (yusuf_mojisola@yahoo.com); Model: Makida Moka (biutifulme@yahoo.co.uk); Stylist: Onyinye Fafi Obi (onyinyefafiobi@yahoo.com); and Make Up: Lara, Dimples Signature (08137410174).

38 comments:

  1. You always motivate me to up my fashion sense. I love the dresses.

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  2. iLove pics 2,6,9,10 and that pump.

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  3. Nice. I'm especially feeling the last dress.

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  4. i love,love,love those blue tafetta (sp?) pants, wish they had a branch in abuja.
    i love your blog too

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  5. i loveeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

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  6. i love the clothes, classy and so wearable but also the model did an exellent job

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  7. WOw!...I'm definitely feeling these outfits! Now these are the kinda things I'd love to see on wifey!

    Was wondering whether the designer was the model till I saw the name below.

    Also I'm digging the photography.

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  8. See me committing lookery in the library instead of facing the books that will enable me earn enough to pay for these gorgeous gorgeous dresses. Adiya! Adiya!Adiya! mind yaself oo.

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  9. olala...she got some great stuff...btw you always have some great find Adiya

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  10. Wow! i love all the dresses!! hw do u find all these really amazing nigerian designers?

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  11. Great collection, both cute and classy.



    Fashion Rehab

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  12. Beautiful, some are timeless...my fav is #2... like the symmetry..weldone...lovely collections.

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  13. Thank you so much people. Your comments mean the world to me. Glad you like Pearl. Lol Ginger, i feel threatened! haha

    Adiya

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  14. Oh my goodness, Ima a new follower already, and let me say the prints are beautifuL! Beautiful collections...I wish I could rock at least one of them...darn!
    LOL!
    Love your blog!
    chunkyfunkymonkeyz.blogspot.com/

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  15. Nice collection.
    And the model is so pretty!!!

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  16. Lovely collection! I love the simplicity and 'chiciness' of no 6 and 8!
    Hope you're good Adiya xx

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  17. Very simple, yet chic collection. Love.

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  18. Great pics,beautiful girls...very nice pumps

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  19. love these shots!
    Thanks for sharing

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  20. there's nothing better than looking at a number of designs n u can actually see your self in most of em
    by the way, i'm in love with that nude colored pumps

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  21. Thank you all, Kindly check through our website www.pearl1130.com, our facebook page http://www.facebook.com/pages/Pearl-11-30/148359398562993 or send an email to info@pearl1130. We can hook everyone up with a piece :)

    Adiya, we are all still hugging you tight...

    Cheers

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  22. all nice pieces!
    Nice work with your blog Adiya and thanks for dropping by at mine- www.omonaikee.blogspot.com

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  23. i love the third and fourth photos so much. and the outfit with the orange skirt and pink jacket and that gorgeous necklace--so hot!

    thanks for sharing these looks!

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  24. The fabric is amazing, I want one of those now.lol Lovely work, great collection..wow!!! How are you?

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  25. oh la la i love these...great blog!

    SB
    http://sundaysbeautiful.blogspot.com/

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  26. GREAT post and picturesssss <3

    http://dablacksjp.blogspot.com

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  27. Thank you so much people! *blushing* Muah!

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  28. j'adore, j'adore, très jolie collection, les robes sont vraiment très belles

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  29. Pearl 11 30 seems amazing! These pieces are absolutely lovely :) And Adiya, you are doing such an AMAZING job with this blog! Your features are great. I appreciate that you take the time to find quality subjects to talk about. Keep it up!!!

    That GOOD GOOD Blog

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  30. what a lovely collection! really like the red jumpsuit :)

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  31. I loveee that blue dress...

    jen
    http://blankwhiteframes.blogspot.com

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  32. Gorgeous collection! Saw this a couple of weeks ago on some other blog, and was so impressed, I looked up the designers on Facebook. They're doing great things!

    http://www.bomabrown.blogspot.com

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  33. love this blog, please check out mine http://alien_chic.blogspot.com

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