The fabulous brand, Jewel By Lisa (JBL) is releasing their ready to wear line called The J Label. This line is supposed to be accessible, youthful, and affordable and can be worn wherever (not just on special occasions like the traditional JBL piece). I’m sure all of you have heard so it isn’t really news. Personally, I’m looking forward to it.
I confess that I’ve been one of those people that eye JBL pieces and then look at the tag with side eye and then favor it with a hiss. Apparently, there have been many of us who have been doing this and it’s good to know that JBL has caught on. The photoshoot shows a few of the pieces and has gotten my mouth to water! Check it out:
JBL have taken a great approach to marketing the line by making good use of social media and bloggers. To this end, The Fancy Hub had an exclusive preview of the J Label and they created a really interesting ‘min-doc’ to showcase it to the world. In the mini-doc, two ladies, Makida Moka and Carmen Ohen try out pieces from the line before anybody else *green envy*.
The documentary is fun and happy! The ladies are full of smiles, and I think it really captured the spirit of the J Label.
So what do you think? Is the J Label something you’re looking forward to? Do you think it has that ‘pop’ that JBL pieces usually have? Does it represent JBL adequately? Would you want to buy a piece (or at least have one as a gift :p)?;
Credit: See more at The Fancy Hub.